You may have noticed the customer testimonials that flow through our website. Hearing feedback from our customers, good or bad, is what we live for. It helps us to deliver the best possible service, and gives us the chance to make every single transaction with us a happy one.
Recently, we received feedback from a customer called Jane; a first time buyer from Appliances Online. We really appreciate that she took the time to go into detail of her rewarding experience, and were so blown away by what she had to say we knew we had to share it!
Here’s what Jane had to say:
If anyone had ever tried to persuade me that buying white goods could be an inspiring experience I would have said they were mad! And then I landed on Appliances Online and suddenly my consumer antenna was tingling like a tingly thing. I didn’t really want to buy a new machine; was quite resentful in fact. But after my old LG came to the end of its lifecycle with a dramatic bang recently I was forced to venture forth into this unchartered territory. But where to begin? There are hundreds of brands, a vast price range, free standing and integrated models, together with a choice of wash load, spin speed, energy rating and other mind boggling features. Then when you’ve managed to decipher all that, there’s the matter of colour to cloud your indecision; white, black, silver, granite, and I bet if you look hard enough, sky blue pink with yellow dots on.
So here’s the good news; Appliances Online website cuts through all the clutter. Easy on the eye and easy to navigate, it puts the fun into online shopping with a capital F. There’s loads of choice, the facility to refine your search by brand, features, colour and price. I was even impressed with the jaunty product descriptions, some of which achieve the impossible of making washing machines sound sexy. For many of the products there’s also a video where you get to see the machine in ‘action’ accompanied by a presenter who appears to have a genuine passion for the product.
As for the Appliances Online price promise it’s certainly not thinly veiled and on the whole they are the cheapest. I did find two machines cheaper elsewhere but they offered a price match without hesitation.
This is not just a faceless cyber business. There are real people behind the website, who answer the phone quickly, are friendly, knowledgeable, and – get this – call you back when they say they will. Yes, just when you thought it was too dangerous to ever shop again, I can confirm customer service is alive and kicking in the North West.
Since my need to know more about washing machine decibel levels led to grilling a long suffering sales consultant, I ended up placing my order over the phone rather than online. This I found to be a quick and simple process that triggers text and e mail confirmations in a nano second! To my even greater delight what then followed was a series of calls and texts updating me at every stage, eventually drilling down the delivery time slot to within an hour. Two days after placing the order and bang on schedule, I received a phone call from the driver to let me know he was ‘on his way’. The delivery men arrived wearing huge grins and were in with the new and out with the old in a matter of minutes. Removal and disposal of the old machine costs only £9.99 so a great bargain in my view.
Wonderful stuff. This is sales, marketing, and operations working in perfect harmony. So good in fact I have only one small criticism - Whilst you do have the option to e mail your basket, I would like to see a save your selection feature so you can revisit it at your leisure.
Other than that Appliances Online is a shining example of online retailing. At the front end, the website graphics, copywriting, navigation and competitive pricing present the products in an irresistible light and their post sales service is so slick its impossible not to be bowled over.
I will be back. My dishwasher is now showing signs of old age!
There are many cogs running at Appliances Online that work to ensure every customer gets the same experience as Jane. Her words have helped to reassure everyone at Appliances Online to keep up the good work, and aim to have every customer delighted with our service as much as Jane was.