Posted by Amy.Lucasa
Friday, 9 Sep 2011
Yippee! LG have managed to combine the two things I love the most....fashion and appliances! Fashion may not be something you consider yourself privy to, but I assure you it does influence your clothing choices.
The designs shown at this year’s London fashion week will steadily work their way down the chain from couture, to ready to wear, to high street stores and down to supermarket clothes chains and charity shops. Whether it be now, next month or next year, you will be wearing a cut, colour or print that’s been influenced by a trend at London Fashion Week. That’s inevitable.
No you haven’t stumbled onto the Vogue website by mistake, this is still Appliances Online and I’m here to tell you that appliances and fashion go hand in hand. That’s why LG are targeting all fashionistas by becoming the Official Garment Care Supplier for London Fashion Week 2011.
They’re taking their latest laundry innovations down to London with the aim of making every garment look stunning daaarling! LG’s own dedicated ‘Steam Team’ will exclusively help the designers prepare backstage, ensuring the clothes going down the catwalk look the very best.
With LG, you can have the professional quality of a steam clean in the comfort of your own home. Myself included, everyday women are spending money on the latest fashions, but few think to invest in items that will help to keep them looking as good as new. This is where LG washing machines come in.
As fashions come in and out it’s best to keep clothes in tip top condition ready for next time round. With a washing machine such as the LG 11KG Steam Direct Drive F1443KDS you’ll have all the space you need for day to day laundry while also having the steam clean option for those expensive, delicate items like that Erdem silk scarf you’ve spotted. Unlike water, a steam wash can delve deep into clothes with molecules 1,600 times smaller than water, so fluff and loose fibres will not be the accessories on your Vivienne Westwood wool poncho.
If 11kg is just too big a drum, smaller models are available. The 9kg F1479FDS washing machine has all the benefits of steam cleaning in a smaller drum – perfect! You deserve it, you worked hard to pay for that Christopher Kane mesh panel shirt and now you will be able to wash it without the added extra of an expensive dry cleaning bill. Thank you LG!
On top of the steam cleaning, there’s LG’s 6 Motion Direct Drive Technology, It’s designed to give different washing motions to best care for garments by using a combination of drum motions, 6 in fact: stepping, rolling, tumbling, swing, filtration and scrubbing. So, depending on the material, you can swing it or roll it to make sure you get an amazing wash as well as premium garment care.
When you’re watching fashion week, take a minute to remember that it’s LG that are making the clothes look so amazing...no offence designers!
London Fashion Week 2011 runs from Friday 16th to Wednesday 21st September with most of the events being held at Somerset House. If you’re in the area keep your eyes peeled for LG’s Steam Team and see if you can get a peek at some of the designs. But remember, if your name’s not on the list you’re not getting in. Fingers crossed, hopefully someone at LG has seen my blog and is emailing over some complimentary tickets this very minute......please, pretty please?