This autumn, Beko are taking their ‘Excellence’ laundry collection to the small screen. Their aim: To introduce their range of ‘Smart Solutions from Beko’ - a collection of new features and options that use smart technology, to make laundry as stress-free as possible.
Their latest collection of washing machines, all featuring the Smart Solutions, was first unveiled in a TV advert during the first of the X factor live shows on Saturday night. Did you see it? The cute baby watching his mummy doing the washing....
It showcased Beko’s Daily Programme; this washes a full load in under an hour, 39 minutes to be precise. With the large 9kg model (WMB91242L), that’s less than 40 minutes to wash 9kgs of clothes, or as Beko put it....
“Dad’s work shirts, Sarah’s new PJs, my skinny jeans, Tom’s lucky top, more work shirts, Billy’s little blanky, more pants, more socks, I think that’s a pair of tights, and about 15 baby grows - all washed in just 39 minutes. It’s enough to make your head spin”.
You probably recognised the voice behind the ad because Beko have teamed up with television icon Caroline Quentin.
With more cute ads to come, as well as a Facebook campaign and press advertising, you’re bound to see Beko’s Smart Solutions everywhere you go.
On top of the smart solutions, all of the washing machines in the Excellence range are A+ energy rated (or better), providing you with convenience and energy efficiency. There’s no need to separate cottons and synthetics with the mixed fabrics setting. While the baby and toddler programme adds an extra rinse, looking after those with sensitive skin, both big and small. Awww!
Look out for the ‘Head Spin’ ad during all of your favourite shows for the next 6 weeks.
Missed it? Beko’s new look, interactive website has also launched this week. Want to take a sneak peek....follow me to http://www.beko.co.uk/.